Ben Settle - Email Players 1 - 15 ~repack~ -

A quick, real-life anecdote, movie reference, or observational analogy.

From issues 1–15, Settle drills three non-negotiable principles. First, frequency wins : he argues that daily emailing (yes, even on weekends) builds a “mental movie theater” in subscribers’ minds. Second, controversy sells : Settle frequently picks fights with industry gurus, not for shock value, but to clarify his position and attract loyal buyers who share his worldview. Third, the subject line is a mercenary : it’s not about being clever; it’s about making a specific promise that the email body delivers.

If you are used to $997 courses with beautiful slide decks, private Slack channels, and workbooks, will feel like a slap in the face. And that is the point.

Ben Settle is a convicted felon (a story he does not hide, using it as a badge of honor). He is an anti-guru. He famously refuses to "grow" his business beyond a certain size because he values his time and sanity over chasing an extra zero in his bank account. His clients range from supplement sellers to B2B consultants to adult entertainment moguls. Ben Settle - Email Players 1 - 15

A seamless transition from the story into a direct pitch for a product or service. Phase 2: Content Generation & Storytelling (Issues 6–10)

Before ClickFunnels became a verb, Settle was arguing that complicated funnels are a distraction. The first 15 issues contain the blueprint for what he calls the "Email Players Method": a sequence of 5-7 plain-text emails that act as a single, persuasive sales letter broken into pieces.

How to pitch the same product 365 days a year without inducing "offer fatigue." Key Takeaways and Strategies to Steal Second, controversy sells : Settle frequently picks fights

Instead of dry tutorials, Settle teaches you how to pull lessons from everyday life. Whether it’s a grumpy clerk at the grocery store or a scene from an 80s action movie, these lessons show you how to bridge a mundane story into a pitch for your product. 3. Writing for the "Inner Circle"

With the basic structure mastered, the middle issues introduce advanced human psychology and positioning.

Issue #5 is less about writing and more about business structure. And that is the point

: Using "micro-riddles" and bizarre events to ensure your emails stand out in a crowded inbox. Email Players Issue-Specific Highlights Issue 1 (The Free Taste) : Often includes a foundational list of 24 different ways

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To help you apply these principles to your specific business: