As of , the channel officially changed its name to "India" (телеканал «Индия»). While the name and logo changed, the content remains dedicated to Indian culture, including:

Currently, the Russian market for Indian content features several key channels, including , "Индийское кино" (Indian Cinema) , and "Болливуд ТВ" (Bollywood TV) . Furthermore, Zee continues to be a major player in content syndication. At the World Content Market in Moscow in 2026, Zee Entertainment was an active participant, showcasing new drama series, films, and digital originals to buyers from Russia and the CIS.

"Jodha Akbar" (Jodha and Akbar: The Story of Great Love), "Kumkum Bhagya" (Female Share), and "Punar Vivah" (The Second Wedding).

For Zee TV Russia to succeed, it needed robust distribution networks. The channel became available through cable, IPTV, DTH (Direct-to-Home), and eventually OTT (Over-the-top) services. A major turning point came in , when Red Media , a subsidiary of the giant Gazprom-Media Holding, became the exclusive distributor of ZEE TV Russia.

Originally targeting the Indian diaspora, the channel rapidly expanded its appeal to the broader Russian audience interested in Indian culture.

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