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By writing every day, you turn your email list into a daily habit for your subscribers, reducing unsubscribes and increasing engagement. 2. Story-Based Copywriting
Ben Settle’s "Email Players" is a high-ticket, offline monthly newsletter widely considered a staple in direct-response marketing. While the core subscription costs , Settle often bundles early legacy content or specific training for new subscribers. The "Email Players" Experience
The Anti-Guru Blueprint: Breaking Down Ben Settle’s "Email Players" Framework
Ben Settle is a well-known email marketing expert, copywriter, and entrepreneur. With over two decades of experience in the industry, he has worked with numerous high-profile clients, helping them to generate millions of dollars in revenue through his expertly crafted email campaigns. Ben's approach to email marketing is unique, focusing on building relationships with his audience, creating engaging content, and leveraging the power of storytelling to drive conversions. ben settle email players 1 15 new
In the "old" days (pre-2024), you could spam, trick opens, and write long, winding stories. The framework is a response to the new reality:
Across the first 15 issues, several fundamental copywriting mechanics are introduced that remain core pillars of direct-response marketing: 1. The Art of the Invisible Segue
Settle touches on the concept that people want what they can't have. If your emails project that you are desperate for money, the prospect feels leverage over you. If your emails project that you have a waiting list or that you are willing to "fire" customers, the prospect feels a fear of missing out (FOMO). This issue teaches how to weave that indifference into your tone without being rude. By writing every day, you turn your email
Settle teaches that a small, highly responsive list beats a massive list of unengaged subscribers. His early teachings highlight using polarizing language to intentionally drive away unmotivated buyers, keeping open rates high and filtering for premium clients. 5. Writing Emails in 4 to 5 Minutes
A short story, rant, or observation. It reads like an update from an eccentric friend rather than a corporate marketing department.
Are you looking to to your own business, or are you reviewing the course material ? While the core subscription costs , Settle often
This method teaches marketers how to write emails about "nothing". By utilizing daily observations—like a bad customer service experience, a scene from a movie, or a random thought—you create an engaging narrative that bridges naturally into your offer. 2. The Art of the "Segue"
: New subscribers typically receive the Email Players Skhēma Book (formerly the Playbook) as an immediate gift. This foundational guide outlines the core daily emailing system that Settle has perfected over decades.
: He encourages mailing your list every single day (sometimes multiple times per day) to stay top-of-mind and build a "hyper-responsive" audience. Anti-Educational Content
🛠️ Step-by-Step Execution: Building Your Daily Email Habits